Call Centers in India
Call centers are a phenomenon that has taken over the young crowd of metros in India by a storm. Its implications are social, cultural and economic. It is a new society of the young, rich and free, selling the new dream of an independent life to the regular desi.
With a bang in telecommunications and the boundaries of countries fast disappearing because of the Internet, the world is shrinking into smaller and smaller dimensions. It is getting slighter by the day and faster by the hour. Whether it is culture, arts or economy, you are no more in your own national space. The world has telescoped into one big melting pot of ideas. In this shrinking economy, India has made its presence felt in many fields. And the Call Center industry is one of them.
India shining!
What started as a niche service provision has evolved into a whole new industry in itself. Call centers are organizations in countries where an offshore company services American customers for American clients. Although the business did start off with America, it is no more restricted to the United States only. Countries like Australia, Canada and The United kingdom have also started outsourcing their work to India. The work that is outsourced is from various industries like credit cards, healthcare products, personal care products and education.
Because of its vast English speaking population, India has become an ideal candidate for outsourcing US workload through business process outsourcing. English is a popular and well spoken language here. Indians learn English as their second language and are familiar with it. But speaking the global language is not the sole reason for this choice.
The fact that Indian labor is relatively cheaper than American, was also a valid argument for those in favor of outsourcing. Indian labor cost is almost one tenth as compared to American when it comes to the call center industry in particular. That stems from the facts that Indian standards of living are lower than Americans and that Indian pay structures vary greatly from their American counterparts. So America saves costs and benefits from the same by outsourcing its work to India.
BPO and Outsourcing Jobs - A win-win situation
Reiterating the economists and the sociologists, the cheap labor in India owes its origin to the high rate of unemployment here. Hundreds of thousands of graduates are jobless and desperate for work in India. With higher studies only an option for the affluent, professionals too are facing increasing difficulties in recruitment. And as far as skilled labor is concerned, it is limited to few technical branches of work. Here is where the call center industry fills the gaps.
Call center units are not very demanding as far as qualifications and prerequisites are concerned. Most call center jobs require a basic understanding of computers and a good grasp over English. And the urban youth of India are computer literate graduates with a command over English language. This is the ideal unskilled labor that the call center industry is looking for.
Call center executives only need to be trained in soft skills that include voice neutralization and accent training. This helps to give them an accent more familiar with the people they are going to be talking to. For Indians, this is a smooth transition. Ours is not a country that has evaded the influence of the West and Americanism has seeped into our daily lives like ink on blotting paper.
How does a Call Center Function?
A typical call center functions as follows - A caller uses a toll free number that is connected to a customer support center. When the call reaches the call center, a trained consultant with access to a wide database of information, answers the call. The dedicated telecommunication links connect a remote call center to the parent organisation through voice links and online database access. Therefor a caller maybe calling a local number in USA, but the call maybe answered in India without any time delay and the caller is oblivious of where the call is being answered. These services are very popular in countries such as USA, Europe, Japan and Australia.
Types of a Call Centers.
There are two types of a Call Center, an Outbound Call Center and an Inbound Call center.
Key Responsibilities of an Outbound Call Center Personnel
· Make outgoing calls to follow up on overdue account holders worldwide, offer solutions
· Update the relevant information in the database
· Adhere to highest standard of quality and compliance
· Be customer friendly and extremely courteous
Key Responsibilities of an Inbound Call Center Personnel
· Handle inbound calls relating to customer queries on a product or service
· Update databases
· Adhere to highest standard of quality and compliance
· Be customer friendly and extremely courteous
Application Areas of a Call Center.
Sales Support
Complaint Handling
Technical queries
Relationship and Accounts Management
Lead generation and follow up
Telemarketing
Credit and Billing problems
Market Research
Database Development
Call centers are operated by large airlines, banks, mutual funds, telecom services, IT product companies among others
Data Processing and Back Office Operations
What is data processing?
Data Processing is a category of IT Enabled Services that pertains to collecting, digitising and processing data that come from various sources. Most organisations like banks, financial institutions , airlines need large scale data entry and accounting work. The raw data is sent to remote locations where the data is processed and reconciliation's are done. The data processing services comprise of data entry from various forms or publications, documents, images, sound and video, preparing databases and integrating them.
The range of services would include the following:
· Document Preparation
· Data Entry
· Image capturing
· Image keying
· OCR and ICR Processing
· Image store and retrieval
· Data entry front end edits
Statistical Analysis
Which industries would require data processing and back office operation?
· Insurance
· Banking
· Public utilities
· Telecom
· Legal
· Transportation
· Manufacturing
· Publishing
Insurance Claims Processing
Large insurance companies get a number of claims every day. These claims need to be processed based on set rules and regulations and can be done remotely. To save costs a large number of insurance companies are outsourcing the work. This is another service that is provided by the IT Enabled Sector
Legal databases
Lawyers need a steady flow of information on rulings, relevant laws and precedents to build up their case. A lot of legal firms have started outsourcing the work of creating a ready database/source of well managed and intelligent information.
The job comprises of:
· Create database of existing records
· Keeping track of new documents
· Creating an index of the records
· Incorporate the changes in the database as per established parameters
Lawyers can then use their computers to gather any information they need.
Employment Opportunities.
According to a survey there are more than 100,000 call centers worldwide and is expected to grow to 300,000 by 2002, employing around 18 million people. As per a survey, Customer Interaction Services including call centers in India employed about 8,600 people as on July 30, 2000. This segment will create employment for 2,70,000 people by year 2008.
Estimated Manpower figure by year 2008
The estimated manpower figures in the IT Enabled Services Industry by 2005 are as follows:
Back office operations-accounting, data entry, data conversion 150,000
Medical Transcriptions and Insurance Claims Processing 100,000
Call Centers 125,000
Database services 50,000
Web Based Help Desks 200,000
The above estimates are based on industry surveys conducted by leading Consultants.
What are the Generic skill sets required.
· Fluency in written and spoken English
· PC Skills
· Ability to work in teams
· Listening skills
· Analytical skills
· Customer focus
· Be a graduate